
Digital marketing · Google Ads
Google Ads for roofers in the UK
Be the first roofer homeowners see when they search for roof repairs, emergency leaks or a new roof in your area.
Reach homeowners at the exact moment they need a roofer
When a roof starts leaking, people don’t scroll for long — they call one of the first roofers they see on Google. Google Ads puts your roofing company at the top of those results for the searches that matter: “roofer near me”, “roof leak repair”, “flat roof replacement” and “new roof cost” in the towns you cover.
We build and manage campaigns only for roofing companies, so every keyword, ad and landing page is written for roofing work — and every call and form is tracked so you can see what your budget brings in.
Your ad spend is paid directly to Google, so you always see exactly where your money goes.
What’s included
- Roofing keyword research for your areas
- Search and Local Services campaign setup
- Ad copy written for roofing customers
- Negative keywords to stop wasted clicks
- Call and form conversion tracking
- Dedicated landing pages for each service
- Monthly optimisation and plain-English report
What your Google Ad could look like

How our Google Ads service works
1. Research
We study the searches, competitors and costs in your towns and agree a sensible budget.
2. Launch
Campaigns, tracking and landing pages go live — usually within 14 days.
3. Improve
We cut wasted spend, test new ads and report every month on calls, leads and costs.
Google Ads for roofers — FAQs
How much should a roofer spend on Google Ads?
It depends on your area, services and competition. We’ll recommend a starting budget after your free audit, and you can change it at any time. Ad spend is paid directly to Google.
How quickly will I get enquiries?
Ads can start showing as soon as campaigns are approved, usually within days of launch. Results then improve as we optimise each month.
What happens when an ad brings in a call I can’t answer?
Pair Google Ads with our AI receptionist so every paid call is answered, even when you’re on a roof.
Ready for more roofing enquiries from Google?
Related: Local SEO · Website design · AI receptionist
