Digital marketing · Social ads
Facebook & Instagram ads for roofers
Reach homeowners in your area before they start searching — perfect for re-roofs, roofline, guttering and seasonal roof checks.
Get in front of homeowners before your competitors do
Google Ads catches people already searching. Facebook and Instagram ads reach homeowners in your area who know their roof needs work but haven’t started looking yet — ideal for bigger jobs like re-roofs, flat roof replacements, fascias and soffits.
We create scroll-stopping ads using your real project photos and videos, target homeowners in the postcodes you cover, and send every lead straight into your CRM with an instant follow-up.
Every ad follows UK advertising rules — honest offers, no misleading claims.
What’s included
- Campaign strategy and local targeting
- Ad creative from your project photos
- Short video ads and carousels
- Lead forms connected to your CRM
- Retargeting website visitors
- Pixel and conversion tracking
- Monthly testing and reporting
Sample Facebook & Instagram ads
How it works
1. Target
We pick the services, offers and postcodes worth advertising.
2. Create
We design ads and lead forms, and connect them to your follow-up system.
3. Optimise
We test creative and audiences and report on cost per lead every month.
Facebook & Instagram ads — FAQs
Do Facebook ads work for roofers?
They work best for planned jobs like re-roofs, roofline and guttering, and for seasonal offers. For emergency repairs, Google Ads usually performs better — many roofers use both.
Do I need to provide photos?
Real photos of your own jobs work best and build trust. We’ll guide you on what to capture on site with your phone.
Who pays for the ad spend?
You pay Meta directly for ad spend, so you always see exactly what’s spent.
Fill your diary with planned roofing work
Related: Social media management · Google Ads · Lead follow-up